Through authenticity and innovation, we create unique memorable experiences.” The needs of our guests, associates and owners are in the forefront of everything we do. Mission: “We are a luxury brand whose incredible family of associates puts the soul in hospitality every day. Vision: “A world of understanding and care.” Mission: “To deliver distinctive experiences for our guests.” Here are two examples from major hotel brands: What do you do now? Who do you serve and how do you serve them?Ĭlear mission statements give your hotel a sense of purpose for the present, while a vision statement is your direction for the future. When you write a hotel mission statement, you’re thinking about your immediate objectives, instead. Where do you want to be in 5, 10, 15 years? Vision statements are aspirational.

To write a hotel vision statement, you need to be clear on your company’s direction. Your hotel mission statement is about who you are and what you do right now, today. Your hotel vision statement looks ahead to the future, focusing on what your hotel wants to do or become long-term. So, what’s the difference between a vision statement and a mission statement? If not, writing your own is a worthwhile exercise for your leadership committee and management team. If you’re part of a larger chain or brand, you might want to use what’s been given to you by head office. What is hotel marketing strategy worth if you don’t have a clear idea of who you are and what you’re all about? While your executive summary may change year-to-year, your hotel’s vision and mission statements should stay pretty consistent.

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